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"Hochzeit im Himmel" - Jürgen E.Schrempp (Daimler-Benz) und Robert Eaton (Chrysler)
Mercedes-Benz steigt 2010 wieder als Werksteam in die Formel 1 ein
AMG wird 1999 100%ige DaimlerChrysler-Tochterfirma

Wie aus „Daimler“ und „Benz“ die die „Daimler AG“ wurde Teil 4: Die Unternehmensgeschichte 1995 bis 2011

Nachdem in den 70er und 80er Jahren die „Diversifikation“ – die Ausweitung der Unternehmensaktivitäten auf möglichst viele Standbeine – die betriebswirtschaftliche Strategielehre …

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